A web application for pay per click analysis. Used to optimize and manage Google Adwords and Yahoo Search Marketing campaigns. I'd built this tool while working on Google Adword campaigns for clients and became frustrated with making sense of large files of data exported as CSV's. The Google and Yahoo dashboards allow for a degree of analysis, but i felt analysis could work that much harder and result into actionable insights and decision making The tool allows drill down from campaign level to keywords, highlighting what is successful and what requires attention

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Marketing, Web Analytics, PHP/ MySQL. Create LAMP web applications for marketing and campaign solutions.

A career in marketing, combined with a strong online technical skills, has given me proficiency in the key areas:

* Web Analytics
* Search Engine Optimization
* Search Engine Marketing
* Databases/ SQL
* PHP programming