Blue Ice Communications is a public relations and communications agency
The Blue Ice website was a static site with just a few pages that had not been updated for some time. Blue Ice relied on the original developers, a web design agency to make updates, and provide maintenance that would be overpriced or slow moving.
The brief was to improve the architecture to reduce maintenance and build a CMS/ content management system allowing for staff to make daily updates. Updates included some new pages and features to publish press releases, RSS news feeds and make Blog entries + manage comments
The relationship with Blue Ice communications was via their partner media buying and planning agency.