To make email marketing more targeted and relevant, email content and timing is tweaked to reflect the popular search content driving users to the site Also see http://flickbucket.com/index.php/photo/169029/

Early on in my career, having worked within marketing departments (client side), we had used web based email marketing tools that allow creation of HTML emails and management of campaigns, email lists, unsubscribes, batch/ scheduled delivery and reporting. Such 3rd party tools are fairly expense, requiring costs for set-up, a monthly license and cost per email. If you are a server side coder then you'll know that whether php, asp, jsp, etc. each contain a MAIL syntax allowing sending of emails. So, with an unrestricted server I'd created my own email tool and found i could achieve what 3rd party tools could do, but better and at zero cost. What's more, as a marketer I was compelled to correlate the tool with CRM. * Creates, delivers and manages email campaigns online * Creates HTML templates (code falls within best practice guidelines for SPAM) * Uploads images into HTML * Allows scheduled delivery * Manages email and unsubscribe lists * Powerful reporting * flexible configuration wth CRM systems

also see http://www.flickbucket.com/index.php/photo/169017/

Db

Marketing, Web Analytics, PHP/ MySQL. Create LAMP web applications for marketing and campaign solutions.

A career in marketing, combined with a strong online technical skills, has given me proficiency in the key areas:

* Web Analytics
* Search Engine Optimization
* Search Engine Marketing
* Databases/ SQL
* PHP programming